This is us
Mission
Kar'baw aims to craft premium frozen yogurt experiences using locally sourced ingredients and to empower small-scale farmers and celebrate Filipino heritage. With sincerity, integrity, and optimism, we aim to inspire positive change in the dairy industry while delivering exceptional taste and quality to our customers
Vision
Kar'baw's vision is to redefine the frozen yogurt landscape by becoming a beacon of innovation, sustainability, and social responsibility. Aspiring to create a future where every spoonful of Kar’baw not only tantalizes taste buds but also fosters economic empowerment and cultural pride
Core values
Community Empowerment
We are committed to supporting small-scale farmers and contributing to the economic development of local communities.
Creamier and Richer
Offering a creamier and richer frozen yogurt sets the product apart in a crowded market. It creates a memorable taste experience that keeps customers coming back for more. The indulgent texture and flavor differentiate the product, establishing it as a premium option in the minds of consumers.
Healthier
Providing a guilt-free treat aligns with customer's desires for enjoyment without sacrificing health goals. It expands the customer base to include those seeking alternatives to traditional desserts. It positions the product as a smart choice for those seeking both pleasure and nutrition, catering to evolving consumer preferences.
Cultural Celebration
Embracing Filipino culture through the product resonates with local consumers and enhances brand's identity. It fosters a sense of pride and connection among customers, especially those who value authenticity and support for local communities. This cultural relevance strengthens brand loyalty and builds a positive reputation in the market.
Premium Quality and Experience
In a competitive landscape, offering a premium-quality product and experience is essential for success. It justifies higher price points, as customers are willing to pay more for superior taste, ingredients, and craftsmanship, ensuring exceptional taste and satisfaction.